Sloomoo Institute embraces joy through hands-on play. Forbes called it, “a cornucopia for the senses,” and the Today Show raved that it’s a must-visit with the family.

The eye-popping 18,000 square-foot experience immerses you in a transformative world of touch, sound, scent, and sight. A mix of science and magic, the space is full of freshly crafted slime to Kinetic Sand to new innovations that entertain, soothe and surprise. Otherworldly CGI videos, kaleidoscopic glow-in-the-dark moments, and a design your own slime bar (there are 4,320,000 unique combinations) will keep everyone off their screens and in full-on fun mode. There’s a giant slime slingshot, a “lake” of 500 gallons of cloud slime, even a place to get slimed. It’s the perfect spot for families, friends, co-workers, even dates.

Our Cause:

Sloomoo Institute was born from a very personal place, as playing with slime brought the Co-Founders joy at a very difficult time in life (read more here). The founders, besties with 16 years of friendship, discovered dozens of stories about how play enabled others to relieve stress and anxiety. The brand partners with the Goldie Hawn Foundation’s MindUP organization, a non-profit that supports mental fitness for children, globally. In addition, over 10% of the Sloomoo workforce identifies as neurodiverse (did you know that 85% of adults with autism cannot find jobs?). “Soothing the senses is a relaxation technique used in behavioral therapy. It lowers your fight or flight stress response, which results in lowering your blood pressure and heart rate. When your body relaxes, your mind can function better,” explains Dr. Joseph, a New York psychiatrist and Chair of The Women in Medicine Initiative for Columbia University. “Play is crucial for a child’s development but also beneficial for people of all ages. It can trigger endorphins to promote an overall sense of well-being.”